Vertical architecture
Granular categories for launching and selling media properties.
Each vertical has a distinct audience, monetization model, sponsor map, launch priority, and studio relationship. This keeps the umbrella broad without becoming vague.
All verticals
One horizontal map instead of a card wall.
Use the rail to scan every category quickly; open a vertical for the focused property rail.
Umbrella & Media Infrastructure
United-owned hubs, networks, and holding-company media assets.
News & Editorial
Global, regional, political, and editorial news properties.
Business & Finance
Geo-business, markets, finance, banking, and economic intelligence domains.
Sports & Combat
Combat-sports, martial arts, fight media, and sports properties.
Entertainment & Culture
Film, TV, music, reality, talent, and culture media properties.
Lifestyle & Fashion
Lifestyle, fashion, wellness, creator, and taste-making properties.
Cannabis Media
Cannabis culture, broadcast, and compliance-aware media assets.
Local & City
Local identity, city, and regional civic-media assets.
Ventures & Products
Reserved venture/product domains that can become future media or SaaS properties.